The creation and history of the brand

The creation of KAZEMI cosmetics

In December 2023, we gave birth to KAZEMI and its concept of a natural cosmetics brand.

We wanted to create a concept that each of us could identify with. Creating simple rituals, adapted to all routines and all skin types, effective and entirely natural, seemed obvious to us.

NEED TO RECONNECT WITH YOUR BODY

KAZEMI rituals have always been designed as remedies for the body and mind. Taking care of your skin is a way to take care of yourself, a way to reconnect with your inner self and to value yourself positively.

TESTER ENVIRONMENT

First, we asked our friends and family about their skin concerns and their preferences in terms of textures, materials, and the properties of active ingredients, particularly essential oils.

The direct and positive feedback on our formulations not only encouraged us to go further, but also strengthened our determination to complete this project.

RESEARCH AND PRODUCTION

We spent many months refining our formulations, finding suppliers and the laboratory responsible for production and testing in line with our specifications.

The choice of certain ingredients in our treatments is directly inspired by sacred rituals, with a concern for authenticity and depth.

Meaning and origin of KAZEMI

The name Kazemi is of Persian (Iranian) origin. It is a relatively common surname in Middle Eastern countries, especially Iran.

In the Persian philosophical tradition, Kazemi can be associated with a spiritual approach where self-mastery leads to greater clarity of mind and a connection with the divine.

In search of meaning and authenticity

Carefully thought out by the founder, the names of each ritual draw their essence from the sacred, the light of day and the richness of colors.

The unique number of each treatment corresponds to an emblematic place, marked by the birth or life of a loved one of the founder.

Choice of logo typography & meaning

The soft, natural curves of the Amarante typography immediately inspired us, evoking the natural movement of tree branches.

In the letter K is the number 2 in Iranian: 11. It is also the number of the founder's birthday.

The classic yet widely used Futura typeface has long appealed to the founder for its clean design. It holds special significance, as her grandparents already used it for their business.